Transform your Brand Identity and stand out in a crowded market
Stop losing premium clients to competitors who just look better — get a brand identity that makes your expertise impossible to ignore and your prices impossible to question.
Look premium. Charge more. Work with clients you love.
Find the Right Starting Point for Your Business
Choose Your Beauty Brand Path-
![A mix of promotional flyers and social media post images for a beauty studio called Sculpt & Silk, featuring services like eyelash extensions, eyebrow tinting, and brows, along with color swatches and photos of women with makeup and flowers.]()
The Signature Beauty Ritual
For solo estheticians, facialists & lash artists ready to look fully established.
Starting at $1,500
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![Packaging layout for ESQ skincare products featuring a large poster of a woman with a pink floral headpiece, a pink sign with embossed initials 'ÉS,' a white box with black text, a smaller image with skincare steps, and a shop now banner.]()
The Beauty Brand Foundation
For med spas, skincare founders & established beauty businesses ready to compete at a higher level.
Starting at $1,200
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![esthetician web design for beauty founders]()
The Beauty Website Experience
For beauty businesses ready for a professional website — without the tech headache and the learning curve.
Starting at $900
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![Images of a beauty studio brand called Ais Aurelia Studio, featuring models with natural makeup and styled hair, along with marketing materials like color swatches, a candle, a coffee cup, and promotional text emphasizing personalization and elegance.]()
Semi-Custom Esthetician Brand Kits
Professional esthetician branding — editable in Canva. Instant download.
Starting at $230
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![Multiple website screens for Isabella Ray, a therapist, showing homepage, about, services, blog, contact pages with images of women and text about therapy services.]()
Squarespace Website Templates
Launch your esthetician website this weekend — no developer needed.
Starting at $189
OR — get your brand AND website done together.
The Brand Service + Website Launch Package
Complete brand identity + fully launched Squarespace website. Everything you need to launch a premium beauty business — in one cohesive package.
Starting at $2,100
Stand Out from the Sea of Ordinary
Every service is designed specifically for beauty and wellness businesses — by a designer who has spent 15+ years in your world.
Why Esthetician Branding is The Highest-ROI Investment You’ll Make
A premium brand helps you:
Charge what you’re worth - and have clients says yes
Build instant trust with people who have never met you
Look established from day one - even as a solo esthetician
Stand out from every other beauty business in your market
Feel confident sharing your link, your card, your page
Your skills got you here. Your brand will take you further.
In the beauty industry, your brand speaks before you do. When a potential client finds your Instagram or Website they decide in 3 seconds whether you look worth booking. A strategic esthetician brand identity changes that calculation - it signals expertise, justifies premium pricing, and attracts the clients that you actually want to work with.
MEET THE DESIGNER
Meet Diana - Esthetician Brand Designer & Beauty Branding Specialist
Hi, I'm Diana.
I'm an esthetician brand designer with 15+ years of experience. After years of designing for spas, skincare founders, facialists, and med spas, I kept seeing the same pattern: incredibly talented beauty professionals with generic branding that didn't reflect the quality of their work — or justify the prices they deserved to charge.
That's the problem I built Diana Design Studio to solve.
Whether you're a solo esthetician ready to raise your prices, a facialist launching your signature service, a skincare founder preparing to go to market, or a med spa competing with bigger budgets — I know your world.
I know the industry language, the client psychology, and the visual codes that signal premium in the beauty space.
I know exactly what your brand needs to work as hard as you do.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
If you're launching a beauty business or ready to upgrade your brand, you're in the right place.
TRUSTED BY BEAUTY BUSINESSES ACROSS THESE SPECIALITIES…
Solo Estheticians
Skincare Founders
Facialists
Med Spas
Beauty Salons
Holistic Wellness Brands
Spa Businesses
Lash and Brow Artists
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
FEATURED SQUARESPACE TEMPLATES
From the BlogBranding Tips & Business Strategies for Estheticians
Free resources on esthetician branding, beauty business strategy, and design — written specifically for solo estheticians, facialists, med spas, and beauty entrepreneurs ready to grow.
Ready to Build Your Beauty Brand?
Whether you need a custom brand, a ready‑to‑use branding kit, or a strategic website template, you'll find the right solution here.
