Brand Designer for Estheticians, Med Spas & Skincare Founders
I'm Diana — an esthetician brand designer specializing in premium brand identities and Squarespace websites for solo estheticians, med spas, and skincare founders. If you're ready to look Sephora-ready, attract higher-paying clients, and finally charge what you're worth — you're in the right place.
Look Premium. Charge More. The Brand Designer for Estheticians.
Choose Your Beauty Brand PathFind the Right Starting Point for Your Business
10-Day Signature Beauty Brand
For solo estheticians & facialists
Starting at $1,500
Semi-Custom Branding Kits
Editable Canva kits — instant download
Starting at $230
Beauty Brand Foundation
For med spas, skincare founders & established beauty businesses Starting at $1,200
Squarespace Website Templates
Launch your beauty website this weekend
Starting at $189
The 10 - Day Esthetician Branding Package
A complete esthetician branding experience - built around your signature service, not just a logo. For solo estheticians, facialists, lash artists and beauty founders who are ready to look as premium as the work they deliver.
We go beyond beautiful design. Every brand identity I create is built around your signature service - so your positioning is as strong as your visuals. The result: a brand that attracts your ideal client, supports premium pricing, and makes you proud to share your link.
Deliverables list:
A complete logo suite - primary, secondary and submark
A curated color palette and typography system
A digital service menu designed to guide the client decisions
Signature service positioning - the strategic layer most designers skip
A brand guide so your identity stays consistent everywhere
A brand that positions you as a specialist, not another generalist
* Your custom brand will be completed within 10 days, starting from the moment I receive your completed brand questionnaire.
*The timeline depends on timely communication and feedback. Delays in responses or additional revision requests may extend the project timeline.
Semi - Custom Esthetician Branding Kits - Editable, Professional, Instant Download
Professional Esthetician Branding Without The Custom Price Tag. Look polished and launch with confidence - without waiting weeks or spending thousands.
Each esthetician branding kit is professionally designed and fully editable in Canva and Adobe Illustrator - so you can customize your logo, colors and fonts to match your vision. No design skills needed.
Each kit includes:
A complete logo suite - primary, secondary and submark
2 curated color palettes to choose from
Typography pairing guide
Full Brand Guidelines - so everything stays consistent
Canva-editable templates - customize in hours not weeks
Instant digital download - start today
* Struggling to customize your logo? Email me your brand name and tagline and I’ll update it for you - completely free. Because your launch shouldn’t be held up by a text field!
Squarespace Website Templates for Estheticians & Beauty Studios
Launch your professional esthetician website this weekend - no developer needed.
Each Squarespace 7.1 template is built specifically for estheticians and beauty businesses - mobile-optimized, easy to customized and designed to turn website visitors into booked clients. Download, customized and launch in a weekend.
Perfect for:
• Soo estheticians and facialists launching their first website
• Med spas ready to look more established online
• Skincare founders needing a clean site
• Beauty studios and salons wanting a mobile-optimized presence
Why Esthetician Branding is The Highest-ROI Investment You’ll Make
A premium brand helps you:
Charge what you’re worth - and have clients says yes
Build instant trust with people who have never met you
Look established from day one - even as a solo esthetician
Stand out from every other beauty business in your market
Feel confident sharing your link, your card, your page
Your skills got you here. Your brand will take you further.
In the beauty industry, your brand speaks before you do. When a potential client finds your Instagram or Website they decide in 3 seconds whether you look worth booking. A strategic esthetician brand identity changes that calculation - it signals expertise, justifies premium pricing, and attracts the clients that you actually want to work with.
MEET THE DESIGNER
Meet Diana - Esthetician Brand Designer & Beauty Branding Specialist
Hi, I’m Diana.
I’m esthetician brand designer with 15+ years of experience. After years designing for spas, skincare founders, facialists and med spas, I realized that beauty businesses have a very specific problem: incredible talent hidden behind generic branding. That’s the problem I build Diana Design Studio to solve. Whether you are solo esthetician ready to rise your prices, a facialist launching your signature service, or med spa competing with bigger budgets - I know your world. And I know exactly what your brand needs to work as hard as you do.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
If you're launching a beauty business or ready to upgrade your brand, you're in the right place.
TRUSTED BY BEAUTY BUSINESSES ACROSS THESE SPECIALITIES…
Solo Estheticians
Skincare Founders
Facialists
Med Spas
Beauty Salons
Holistic Wellness Brands
Spa Businesses
Lash and Brow Artists
▪️ Designing strategic brand identities for wellness, beauty, and lifestyle businesses ▪️ Where strategy meets design
▪️ Designing strategic brand identities for wellness, beauty, and lifestyle businesses ▪️ Where strategy meets design
FEATURED SQUARESPACE TEMPLATES
WELCOME TO THE BLOGYour go-to resource for all things branding, design, and business growth! Whether you're a creative entrepreneur or a small business owner, you’ll find expert tips, inspiration, and strategies to build a brand that truly stands out.
Ready to Build Your Beauty Brand?
Whether you need a custom brand, a ready‑to‑use branding kit, or a strategic website template, you'll find the right solution here.
