Brand Designer for Estheticians, Med Spas & Skincare Founders
I'm Diana — an esthetician brand designer specializing in premium brand identities and Squarespace websites for solo estheticians, med spas, and skincare founders. If you're ready to look Sephora-ready, attract higher-paying clients, and finally charge what you're worth — you're in the right place.
Look Premium. Charge More. The Brand Designer for Estheticians.
Choose Your Beauty Brand PathFind the Right Starting Point for Your Business
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10-Day Signature Beauty Brand
For solo estheticians, facialists & lash artists ready to look fully established.
Starting at $1,500
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Beauty Brand Foundation
For med spas, skincare founders & established beauty businesses ready to compete at a higher level.
Starting at $1,200
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Semi-Custom Esthetician Brand Kits
Professional esthetician branding — editable in Canva. Instant download.
Starting at $230
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Squarespace Website Templates
Launch your esthetician website this weekend — no developer needed.
Starting at $189
The 10 - Day Esthetician Branding Package
A complete esthetician branding experience - built around your signature service, not just a logo. For solo estheticians, facialists, lash artists and beauty founders who are ready to look as premium as the work they deliver.
We go beyond beautiful design. Every brand identity I create is built around your signature service - so your positioning is as strong as your visuals. The result: a brand that attracts your ideal client, supports premium pricing, and makes you proud to share your link.
Deliverables list:
A complete logo suite - primary, secondary and submark
A curated color palette and typography system
A digital service menu designed to guide the client decisions
Signature service positioning - the strategic layer most designers skip
A brand guide so your identity stays consistent everywhere
A brand that positions you as a specialist, not another generalist
* Your custom brand will be completed within 10 days, starting from the moment I receive your completed brand questionnaire.
*The timeline depends on timely communication and feedback. Delays in responses or additional revision requests may extend the project timeline.
Beauty Brand Foundation
For Med Spas, Skincare Founders & Established Beauty Businesses
You've built something real. Now your brand needs to reflect it.
The Beauty Brand Foundation is a strategic brand identity package designed for med spas, skincare clinics, and established beauty businesses that have outgrown their current look — and need a brand that matches their expertise, supports their pricing, and positions them above the competition.
This isn't a logo refresh. It's a full brand foundation built on strategy.
Deliverables list:
A complete logo suite - primary, secondary and submark
A curated color palette and typography system
A digital service menu designed to guide the client decisions
Signature service positioning - the strategic layer most designers skip
A brand guide so your identity stays consistent everywhere
A brand that positions you as a specialist, not another generalist
* Your custom brand will be completed within 10 days, starting from the moment I receive your completed brand questionnaire.
*The timeline depends on timely communication and feedback. Delays in responses or additional revision requests may extend the project timeline.
Why Esthetician Branding is The Highest-ROI Investment You’ll Make
A premium brand helps you:
Charge what you’re worth - and have clients says yes
Build instant trust with people who have never met you
Look established from day one - even as a solo esthetician
Stand out from every other beauty business in your market
Feel confident sharing your link, your card, your page
Your skills got you here. Your brand will take you further.
In the beauty industry, your brand speaks before you do. When a potential client finds your Instagram or Website they decide in 3 seconds whether you look worth booking. A strategic esthetician brand identity changes that calculation - it signals expertise, justifies premium pricing, and attracts the clients that you actually want to work with.
MEET THE DESIGNER
Meet Diana - Esthetician Brand Designer & Beauty Branding Specialist
Hi, I’m Diana.
I’m esthetician brand designer with 15+ years of experience. After years designing for spas, skincare founders, facialists and med spas, I realized that beauty businesses have a very specific problem: incredible talent hidden behind generic branding. That’s the problem I build Diana Design Studio to solve. Whether you are solo esthetician ready to rise your prices, a facialist launching your signature service, or med spa competing with bigger budgets - I know your world. And I know exactly what your brand needs to work as hard as you do.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
If you're launching a beauty business or ready to upgrade your brand, you're in the right place.
TRUSTED BY BEAUTY BUSINESSES ACROSS THESE SPECIALITIES…
Solo Estheticians
Skincare Founders
Facialists
Med Spas
Beauty Salons
Holistic Wellness Brands
Spa Businesses
Lash and Brow Artists
▪️ Designing strategic brand identities for wellness, beauty, and lifestyle businesses ▪️ Where strategy meets design
▪️ Designing strategic brand identities for wellness, beauty, and lifestyle businesses ▪️ Where strategy meets design
FEATURED SQUARESPACE TEMPLATES
WELCOME TO THE BLOGYour go-to resource for all things branding, design, and business growth! Whether you're a creative entrepreneur or a small business owner, you’ll find expert tips, inspiration, and strategies to build a brand that truly stands out.
Ready to Build Your Beauty Brand?
Whether you need a custom brand, a ready‑to‑use branding kit, or a strategic website template, you'll find the right solution here.
