Stand Out With
Unique Brand Identity
Are you ready to elevate your brand and attract the ideal clients?
Your brand deserves to be unforgettable.
Blend in and Miss Opportunities
What happens if you don’t stand out?
You’re blending in with the competition.
Low-fit clients are wasting your time.
Potential customers forget your brand immediately.
Your business feels stagnant and unnoticed.
Your brand lacks a unique identity.
Your prices are undervalued and unrecognized.
You struggle to attract ideal clients.
You need a compelling brand presence.
3 Simple Steps to a Standout Brand
1. Fill Out the Inquiry Form
Share a bit about your business with me.
2. Complete the Brand Questionnaire
Help me understand your brand vision and goals.
3. Receive Your Unique Brand Identity
Get a tailored brand identity that stands out.
Find the Right Starting Point for Your Business
Choose Your Beauty Brand Path-
![A mix of promotional flyers and social media post images for a beauty studio called Sculpt & Silk, featuring services like eyelash extensions, eyebrow tinting, and brows, along with color swatches and photos of women with makeup and flowers.]()
The Signature Beauty Ritual
For solo estheticians, facialists & lash artists ready to look fully established.
Starting at $1,500
-
![Packaging layout for ESQ skincare products featuring a large poster of a woman with a pink floral headpiece, a pink sign with embossed initials 'ÉS,' a white box with black text, a smaller image with skincare steps, and a shop now banner.]()
The Beauty Brand Foundation
For med spas, skincare founders & established beauty businesses ready to compete at a higher level.
Starting at $1,200
-
![esthetician web design for beauty founders]()
The Beauty Website Experience
For beauty businesses ready for a professional website — without the tech headache and the learning curve.
Starting at $900
-
![Images of a beauty studio brand called Ais Aurelia Studio, featuring models with natural makeup and styled hair, along with marketing materials like color swatches, a candle, a coffee cup, and promotional text emphasizing personalization and elegance.]()
Semi-Custom Esthetician Brand Kits
Professional esthetician branding — editable in Canva. Instant download.
Starting at $230
-
![Multiple website screens for Isabella Ray, a therapist, showing homepage, about, services, blog, contact pages with images of women and text about therapy services.]()
Squarespace Website Templates
Launch your esthetician website this weekend — no developer needed.
Starting at $189
OR — get your brand AND website done together.
The Brand Service + Website Launch Package
Complete brand identity + fully launched Squarespace website. Everything you need to launch a premium beauty business — in one cohesive package.
Starting at $2,100
Your Brand Deserves Recognition
Let's craft something exceptional together.
Too often, wellness brands struggle to stand out in an ever-growing market, blending into the backdrop. But your story matters, and I am here to help. By providing you with a unique brand identity crafted from my drawing skills and deep empathy for your vision, together, we will create a brand that captures attention and resonates with your ideal clients. Imagine being fully booked with the right clients, confidently raising your prices, and having a brand that reflects your passion and expertise.
MEET THE DESIGNER
Brand Design for Women in Beauty and Wellness
Hi, I'm Diana.
With over 10 years of design experience, I’ve helped many women-led brands stand out. After years of designing for spas, skincare founders, facialists, and med spas, I kept seeing the same pattern: incredibly talented beauty professionals with generic branding that didn't reflect the quality of their work — or justify the prices they deserved to charge.
That's the problem I built Diana Design Studio to solve.
Whether you're a solo esthetician ready to raise your prices, a facialist launching your signature service, a skincare founder preparing to go to market, or a med spa competing with bigger budgets — I know your world.
I know the industry language, the client psychology, and the visual codes that signal premium in the beauty space.
I know exactly what your brand needs to work as hard as you do.
-
"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
-
"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
-
"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
FEATURED SQUARESPACE TEMPLATES
From the BlogBranding Tips & Business Strategies for Estheticians
Free resources on esthetician branding, beauty business strategy, and design — written specifically for solo estheticians, facialists, med spas, and beauty entrepreneurs ready to grow.
A Squarespace 7.1 website template designed for holistic wellness centers, healing practices, and soul-led service businesses. If you offer therapy, somatic work, retreats, or integrative care — this template was built for the way you work and the people you serve.
Unlike generic wellness templates, this design was built around a complete brand voice. Every page comes with professionally written copy that matches the calm, person-first philosophy of a holistic center — so you're not starting from a blank page.
Soft, editorial, and unhurried. The layout uses generous whitespace, serif and sans-serif type pairings, and a muted color palette — communicating trust, depth, and care before a single word is read.