Brand Designer for Estheticians, Med Spas & Skincare Founders
I'm Diana — an esthetician brand designer with 15+ years in the beauty industry, working exclusively with beauty businesses. You've built real skills. You deliver real results. But if your brand doesn't reflect that online — the clients willing to pay premium prices will scroll right past you and book someone who looks the part.
I design Sephora-ready brand identities for solo estheticians, facialists, med spas, skincare founders, and beauty entrepreneurs who are ready to stop undercharging, stop blending in, and start attracting the clients they actually want.
Look premium. Charge more. Work with clients you love.
Choose Your Beauty Brand PathFind the Right Starting Point for Your Business
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10-Day Signature Beauty Brand
For solo estheticians, facialists & lash artists ready to look fully established.
Starting at $1,500
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Beauty Brand Foundation
For med spas, skincare founders & established beauty businesses ready to compete at a higher level.
Starting at $1,200
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Semi-Custom Esthetician Brand Kits
Professional esthetician branding — editable in Canva. Instant download.
Starting at $230
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Squarespace Website Templates
Launch your esthetician website this weekend — no developer needed.
Starting at $189
Brand Identity Design Built Exclusively for the Beauty Industry
Every service is designed specifically for beauty and wellness businesses — by a designer who has spent 15+ years in your world.
The 10 - Day Esthetician Branding Package
For solo estheticians and facialists ready to look premium — and charge it.
A complete esthetician branding experience — visual identity and signature service strategy — built around your best service and delivered in 10 days. Not just a logo. A brand system that positions you as the specialist in your market and makes premium pricing feel natural to every client who finds you.
Includes: custom logo suite, beauty color palette, typography, signature servicepositioning, service menu redesign, brand style guide, all file formats.
Starting at $1,500
The Beauty Brand Foundation
For skincare founders, med spas, and established beauty businesses that know what they do — and need a brand that shows it.
A complete beauty brand identity design package — without the service strategy and menu redesign you don't need. You already know your services and your market. What you need is a premium visual identity that reflects the level of business you've built.
Includes: custom logo suite, brand color palette, typography, brand style guide, all file formats, 1-2 rounds of refinements.
Starting at $1,200
Semi-Custom Esthetician Branding Kits
Professional esthetician branding — without the custom price tag.
Professionally designed, fully editable Canva branding kits for estheticians and beauty startups — so you can launch with a polished, cohesive brand from day one at a fraction of the cost of a custom project. Instant digital download, no design experience needed.
Starting at $230
Squarespace Templates for Estheticians & Beauty Studios
Launch your professional beauty website this weekend — no developer needed.
Mobile-optimized Squarespace 7.1 templates designed specifically for estheticians, med spas, and beauty businesses — built to showcase your services and turn visitors into booked clients. Download, customize, and go live in a weekend.
Starting at $189
Why Esthetician Branding is The Highest-ROI Investment You’ll Make
A premium brand helps you:
Charge what you’re worth - and have clients says yes
Build instant trust with people who have never met you
Look established from day one - even as a solo esthetician
Stand out from every other beauty business in your market
Feel confident sharing your link, your card, your page
Your skills got you here. Your brand will take you further.
In the beauty industry, your brand speaks before you do. When a potential client finds your Instagram or Website they decide in 3 seconds whether you look worth booking. A strategic esthetician brand identity changes that calculation - it signals expertise, justifies premium pricing, and attracts the clients that you actually want to work with.
MEET THE DESIGNER
Meet Diana - Esthetician Brand Designer & Beauty Branding Specialist
Hi, I'm Diana.
I'm an esthetician brand designer with 15+ years of experience — and the beauty and wellness industry is the only space I work in. After years of designing for spas, skincare founders, facialists, and med spas, I kept seeing the same pattern: incredibly talented beauty professionals with generic branding that didn't reflect the quality of their work — or justify the prices they deserved to charge.
That's the problem I built Diana Design Studio to solve.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
If you're launching a beauty business or ready to upgrade your brand, you're in the right place.
TRUSTED BY BEAUTY BUSINESSES ACROSS THESE SPECIALITIES…
Solo Estheticians
Skincare Founders
Facialists
Med Spas
Beauty Salons
Holistic Wellness Brands
Spa Businesses
Lash and Brow Artists
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ 10-Day Esthetician Brand ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
Esthetician Branding ✦ Med Spa Brand Identity ✦ Skincare Brand Design ✦ Logo Design for Beauty Businesses ✦ Brand Identity for Estheticians ✦ Luxury Beauty Branding ✦ Signature Service Positioning ✦ Beauty Brand Foundation ✦ 10-Day Esthetician Brand ✦ Premium Brand Identity for Beauty ✦ Sephora-Ready Brand Design ✦
FEATURED SQUARESPACE TEMPLATES
WELCOME TO THE BLOGYour go-to resource for all things branding, design, and business growth! Whether you're a creative entrepreneur or a small business owner, you’ll find expert tips, inspiration, and strategies to build a brand that truly stands out.
Ready to Build Your Beauty Brand?
Whether you need a custom brand, a ready‑to‑use branding kit, or a strategic website template, you'll find the right solution here.
