LA LUMA

"Where Relaxation Meets Radiance."

The brand identity of La Luma centers on a serene, minimalist aesthetic that reflects both the natural world and a sophisticated sense of wellness. The palette is calming and grounded, evoking a sense of organic luxury and timelessness, ideal for creating a tranquil and welcoming spa environment.

Typography is clean and modern, featuring a clear sans-serif font that conveys professionalism and approachability.

Tone of Voice is gentle, warm, and expert, using language that is clear and reassuring.